Privacy Policy

At LifeProof Flooring, we’re committed to protecting your privacy and being transparent about how we collect, use, and safeguard your personal information. This Privacy Policy explains our data practices when you visit our website, interact with us, or use our services.

When you visit our website, we may collect information about you. We use this information to improve your experience, respond to your inquiries, provide customer support, and deliver the high-quality flooring products and services our customers trust. Please read this policy carefully to understand our privacy practices.

If you do not agree with our privacy practices, please do not use our website.

Information We Collect

Information You Provide

When you contact us through our website, we may collect the following information:

• Name, email address, and phone number
• Mailing address and shipping information
• Product inquiries and requests
• Messages, feedback, and customer support communications
• Questions about flooring products, installation, or maintenance

Information Collected Automatically

When you visit our website, we automatically collect certain information about your browsing activity:

• Your IP address and device information (browser type, operating system, device model)
• Pages you visit and how long you spend on our website
• Links you click and actions you take on our site
• Referring website and search terms used to find us
• General geographic location (city, region, country level)
• Interaction data such as form submissions and page scrolling

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and understand how visitors interact with our website. This information helps us optimize site performance and personalize your experience.

Third-Party Information

We may receive information about you from third-party sources, including analytics providers and advertising partners, which we use to understand our audience better and improve our marketing efforts.

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, understand how you use our site, and improve your experience on future visits.

Types of Cookies We Use

• Essential Cookies: Required for website functionality, navigation, and security
• Performance Cookies: Help us understand how visitors use our website so we can improve performance
• Functional Cookies: Remember your preferences and settings for personalized browsing
• Marketing Cookies: Track your activity to deliver relevant flooring product recommendations

Other Tracking Technologies

We may use other tracking technologies including web beacons, pixels, and local storage to collect information about your browsing behavior and interactions with our website.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect your ability to use certain features of our website. For detailed instructions on managing cookies, visit aboutcookies.org.

How We Use Your Information

We use the information we collect for the following purposes:

Customer Service and Support

• Respond to your inquiries and customer support requests
• Provide product information about our flooring solutions
• Send order confirmations and shipping updates
• Address technical issues and website problems

Product Development

• Understand customer needs and preferences
• Improve our flooring products and services
• Develop new features and offerings that serve our customers better

Marketing and Communications

• Send newsletters, product updates, and promotional materials (with your consent)
• Notify you about special offers and new flooring collections
• Conduct surveys to gather feedback on your experience
• Create targeted marketing campaigns based on your interests

Website Analytics and Optimization

• Analyze website performance and user behavior patterns
• Optimize our website for better usability and speed
• Conduct A/B testing to improve user experience
• Generate reports on website traffic and engagement

Security and Legal Compliance

• Detect and prevent fraud and security threats
• Comply with legal obligations and regulatory requirements
• Enforce our Terms and Conditions
• Protect the rights and safety of LifeProof Flooring and our users

Business Operations

• Process transactions and manage customer accounts
• Send administrative notices and updates
• Conduct internal business analysis and operations

Information Sharing

When We Share Your Information

LifeProof Flooring does not sell your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers

We share information with trusted service providers who assist us in operating our website, processing orders, sending communications, and providing customer support. These partners are contractually obligated to use your information only as necessary to provide services to us and are required to maintain the confidentiality of your personal data.

Business Partners

With your consent, we may share information with partners who can help us deliver flooring solutions or provide complementary services. We will always ask for your permission before sharing information with business partners.

Legal Requirements

We may disclose your information when required by law, such as in response to court orders, subpoenas, or government requests. We may also share information to enforce our Terms and Conditions, protect our intellectual property, or protect the safety and rights of LifeProof Flooring, our users, and the public.

Business Transfers

In the event of a merger, acquisition, bankruptcy, or other business transition, your personal information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

Aggregated and De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other purposes without restriction.

Data Security

How We Protect Your Information

LifeProof Flooring implements comprehensive security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our security practices include:

• SSL (Secure Sockets Layer) encryption for data in transit
• Secure firewalls and intrusion detection systems
• Regular security audits and vulnerability assessments
• Restricted access to personal information (need-to-know basis)
• Secure data storage with encryption at rest
• Regular employee training on privacy and security practices

Limitations of Security

While we strive to protect your information, no security system is impenetrable. We cannot guarantee absolute security of your personal data. Any transmission of information over the internet carries inherent risk. You use our website and provide your information at your own risk, and you are responsible for maintaining the confidentiality of your login credentials.

Data Breach Notification

In the unlikely event of a data breach involving your personal information, we will notify you as required by applicable law. Notification will be sent to the email address or physical address you provide to us.

Your Privacy Rights

General Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. These rights may include the right to access, correct, delete, or port your data.

GDPR Rights (EU and UK Residents)

If you are located in the European Union or United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR):

• Right to Access: Request a copy of the personal data we hold about you
• Right to Correction: Request corrections to inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
• Right to Restrict Processing: Request that we limit how we use your information
• Right to Data Portability: Request your data in a portable format
• Right to Object: Object to processing for marketing, profiling, or other purposes
• Right to Withdraw Consent: Withdraw consent for processing at any time
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request what personal information we collect and how we use it
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the “sale” of your personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Use: Request that we limit use of your sensitive personal information
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

Other State Privacy Laws

If you are a resident of Colorado, Connecticut, Utah, Virginia, or another state with privacy legislation, you may have similar rights including access, deletion, correction, and opt-out rights. We comply with applicable state privacy laws and will honor requests made in accordance with those laws.

How to Exercise Your Rights

To exercise any of your privacy rights, please contact us at:

We will verify your identity and respond to your request within the timeframe required by applicable law (typically within 30-45 days). Please include “Privacy Rights Request” in the subject line of your email.

Authorized Representatives

If you are submitting a request on behalf of another individual (such as a family member), please provide proof of authorization and the individual’s identity information.

Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information and terminate the child’s access to our website.

Parents or guardians who believe their child has provided information to us should contact us immediately at hello@lifeproofflooringco.com.

For residents of California under 18, you may have additional privacy rights under California law. Contact us for more information about your rights.

Third-Party Links

Our website may contain links to third-party websites, including product retailers, service providers, and partner sites. This Privacy Policy applies only to LifeProof Flooring’s website and services. We are not responsible for the privacy practices of third-party websites.

When you click on a link to a third-party website, please review that website’s privacy policy before providing any personal information. We encourage you to carefully review the privacy practices of any external sites before sharing your information.

Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature that you can enable. When DNT is enabled, your browser sends a signal to websites indicating that you do not want to be tracked for behavioral advertising or analytics purposes.

Currently, there is no industry standard for recognizing DNT signals. Our website does not respond to or change its behavior based on Do Not Track signals from your browser. However, you can use your browser settings to control cookies and tracking technologies as described in the Cookies and Tracking Technologies section of this policy.

Updates to This Privacy Policy

LifeProof Flooring may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, and other factors. We will post the updated policy on our website with a new “Last Updated” date.

If we make material changes to this privacy policy, we will notify you by prominently posting a notice on our website or by sending you an email notification. Your continued use of our website following such notice constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your personal information.

Last Updated: March 24, 2026

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We take your privacy concerns seriously and will respond to your inquiry within 10 business days.